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What Is the Promo Campaign Service?

Marketing Tools · 3 min read · Updated Aug 16, 2026

What Is the Promo Campaign Service?

A paid music promotion service offering guaranteed playlist placements, press/blog coverage, and tailored social media advertising, built around an artist’s specific release rather than a generic template.

What’s Included (Core Pillars)

  • Guaranteed Playlist Placements — track pitched directly to curators, with placement guaranteed rather than just submitted
  • Online Press & Blog Features — real coverage on music blogs/press outlets to build credibility
  • Tailored Social Strategy — Instagram, Facebook, and TikTok ads built around the specific release
  • Music Video Promo Add-On — video-specific promotion available for artists also distributing a video
  • Artist Verification Assist — help getting verified on Spotify for Artists and Apple Music for Artists

Pricing

IS Promo+ — $499
4-week campaign. Includes: 2 guaranteed playlist pitches, 4 online blog features, tailored Instagram/Facebook/TikTok ads, campaign analytics and reports, trending/chart submission, dedicated campaign support.

IS Promo++ — $588 (Most Popular)
6-week campaign. Includes everything in Promo+, plus: extended 6-week window, more time for press/placement follow-through, extended social ad runtime, priority campaign support.

Promo Super — $1,200 (Premium)
Full-scale campaign. Includes everything in Promo+ and Promo++, plus: full radio promo campaign, 1-week digital billboard feature, maximum press/placement reach, post-campaign strategy call, dedicated priority support.

Radio Promo (standalone) — $120
Radio promotion on its own, without a full campaign.

Payment terms: All plans can be paid in full upfront or split into installments over up to 6 months.

Custom pricing: Available on request for artists wanting features tailored to their specific release — contact the promotion team directly.

How It Works

  1. Choose your plan & pay — select a campaign level, pay in full or set up installments (up to 6 months)
  2. Tell us when to start — the campaign begins whenever you choose after payment, aligned with your release date or timeline
  3. We pitch, place, and promote — the team pitches to curators, secures press, and runs tailored social ads across the campaign window
  4. You get full reporting — track every placement, feature, and ad result through campaign analytics

Other Notes

  • Advance Funding option: Artists who can’t pay for a campaign upfront can apply for an advance on future royalties (via HyDistro’s Direct Advance) to fund a promo campaign.
  • Free Music Promotion (Coming Soon): A planned feature allowing a campaign to run now with cost automatically deducted from future royalties instead of upfront payment. Not yet live.

Frequently Asked Questions

What does “guaranteed” playlist placement actually mean?
The number of placements stated in the plan are secured as part of the campaign, not just submitted with no promised outcome. Specific playlists depend on genre and curator relationships at the time.

How does installment payment work?
Cost can be split across up to 6 months instead of paying in full upfront.

When does my campaign actually start?
Whenever the artist chooses, after payment — can align with a release date or start immediately.

What’s the difference between Promo+ and Promo++?
Promo++ runs 6 weeks instead of 4, with more time for press follow-through, longer social ad runtime, and priority support.

Can I get radio promo without a full campaign?
Yes — available standalone for $120.

Is Free Music Promotion available now?
This feature is rolling out and will be available soon

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